Saturday, 7 June 2008
Sunday, 1 June 2008
You'd think that the older I get, the wiser I become. Not so. Just recently I seem to have been suckered in by a number of TV ads. My resistance levels seem to be at an all time low when dealing with the ruthless marketing techniques by the TV ad people.
First of all there was the Kellogg's Rice Krispies ad, where a group of kids try to count the number of snaps, crackles & pops. The next time I was in Sainsbury's, I was powerless to resist as I walked up the cereal aisle.
Then there was the i-tunes ad. Bang - straight onto the i-tunes store, buying loads of old songs that I hadn't listened to for ages as they were on cassette tape (and therefore not i-pod compatible).
And now the new Bulmers ad has hooked me & reeled me in. I think it was the 'Great British Summer' tag line which got me - the top shelf of my fridge is now full of cider & pear cider....well at least it was (gonna have to buy some more soon).
Cider used to be my drink of choice. In my first year at Uni I drank my own body weight x 100 in cider. However, my flatmates were hard drinking northerners, so binge drinking on cider proved a little volatile given the gaseous nature of the beverage. Following a particularly messy episode at the end of my first year, I graduated onto the smoother bitter at the start of my 2nd year, and never looked back after that.
Now I seemed to have got my thirst back. One of life's pleasures is filling a big glass with a whole tray of ice cubes & then pouring in a chilled bottle of Bulmers or Magners. A perfect accompaniment to watching the Euros....